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Consumer Defensive · Household & Personal Products · Price, fundamentals, signals, and forward-looking context in one research view.
Consumer Defensive
$12B
4.9%
20.67
Current price
$98.26
-4.2% todayUpdated 5 min ago
Open
$104.02
Previous close
$102.53
Day range
$98.06 – $104.85
Volume
N/A
20.7x P/E
Awaiting filing
4.9% yield
35/100 measured
Easy to trade
Recent price movement, key market context and the latest company information.
The latest saved price history for CLX, with its range and direction at a glance.
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Investors usually follow CLX for its dividend profile, valuation signal, sector position, and upcoming company events. The goal here is not just to show numbers, but to explain what they mean in plain English.
Whisone is mixed because income looks acceptable with a 4.9% yield while there is no strong bear warning from the current data. Whisone has moderate conviction here. The final read is being balanced by the weighted scores for fundamentals, technicals, insider flow, sentiment, event flow, and liquidity.
Whisone v2 splits the read into weighted parts so the score is not just one hidden number.
Fundamentals
Growth, margins, cash flow, and valuation.
Latest net profit
$163M
TTM (2026-06-30)
ROE
1.6%
Return on equity
ROA
8.3%
Return on assets
Debt / equity
61.33
Lower is usually safer.
P/B ratio
133.66
Useful for book value support.
Dividend yield
4.9%
Current income signal.
84/100
Direction
Range-bound
Main supports
Recent price and fundamentals refreshes improve signal reliability.
What can go wrong
Execution risk and market swings can still delay the forecast playing out.
Fair value
$102.09
Analyst view
Hold
Analyst target
$101.65
Forecast refresh
Updated 11h ago
Quality score
60
Growth score
50
These are the external analyst numbers and business outlook figures already synced into the company record.
No external analyst outlook is available for this company yet.
$1.22
2025-01-29
Payment: TBA | Qualification: 2025-01-29 | Yield at declaration: N/A
$1.22
2024-10-23
Payment: TBA | Qualification: 2024-10-23 | Yield at declaration: N/A
A plain-English reading of momentum, trend, volatility, range position, and trading participation.
RSI
N/A
Momentum data is not available yet.
Recent trend
Rising
+2.9% across the latest saved price window.
Volatility
Low
Beta is 0.54. Price has historically moved more calmly than the wider market.
52-week position
31% of range
Price is sitting around the middle of its 52-week range.
Volume confirmation
N/A
Comparable volume data is not available.
CLX
The Clorox Company
Price: $98.26
P/E: 20.673597
Yield: 4.9%
BG
Bunge Global SA
Price: $113.53
P/E: 24.887932
Yield: 2.5%
CAG
Conagra Brands, Inc.
Price: $16.02
P/E: N/A
Yield: 7.6%
CHD
Church & Dwight Co., Inc.
Price: $100.09
P/E: 32.45513
Yield: 1.2%
Industry
Household & Personal Products
Employees
9200
Exchange
NYQ
Ticker
CLX
